The PR playbook, written out
Everything the engine does, explained so you can run it by hand. No gated PDFs, no email capture — read it, use it, or let PRMagi do it for you.
How to get press coverage without a PR agency
A step-by-step guide to earning press coverage on your own: finding the angle a reporter actually wants, building a beat-matched list, and pitching without burning your one shot.
Read the guideHow to write an AP style press release
The AP style press release structure explained: headline, subhead, dateline, inverted-pyramid body, quote handling, boilerplate and press contact — with the rules that matter.
Read the guidePress release vs pitch email: which to send, and when
A press release is a document of record; a pitch email is a personal ask. Here is when each one earns coverage, and why sending the wrong one wastes your one shot with a reporter.
Read the guideBuilding a media list that reporters do not hate
How to build a media list that earns replies: beat matching, tiering, frequency caps, do-not-pitch flags, bounce handling and opt-out compliance.
Read the guidePitch email subject lines that get opened
Subject line patterns that earn opens from reporters, the A/B test that tells you which works for your list, and the phrases that get you filtered.
Read the guideThe press kit checklist for 2025
A press kit checklist covering the one-liner, boilerplate, founder bios, logos, product screenshots, metrics with sources, and the press contact that gets replies.
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