The press kit checklist for 2025
A press kit is not a marketing page. It is the folder a journalist opens when they have decided to write about you and need to get the facts right. Everything in it should be usable without an email back to you.
Short answer
The one-liner is a single sentence: what you do, for whom, and why it is different. The boilerplate is the two-to-three sentence version used at the bottom of every release. Write both once, keep them identical everywhere, and never let them drift.
The one-liner and the boilerplate
The one-liner is a single sentence: what you do, for whom, and why it is different. The boilerplate is the two-to-three sentence version used at the bottom of every release. Write both once, keep them identical everywhere, and never let them drift.
Founder bios with a real detail
A bio with a specific, verifiable detail — a previous company, a number, a decision — is quotable. A bio made of adjectives is not. Include a high-resolution headshot with a name that matches the bio exactly.
Metrics, each with a source
Every number in a press kit should have a source and a date, either in the kit or on a page you can link to. An unsourced number is a liability the moment a reporter checks it, and reporters check.
Assets, named so they can be found
Logos in light and dark variants, as SVG and PNG. Product screenshots at a usable resolution. A founder headshot. An architecture or product diagram if you have one. Filenames should describe the file, not the date it was exported.
The checklist
Before you publish, confirm each of these is present and current.
- One-liner and boilerplate, identical across the site.
- Founder bios with at least one verifiable detail each.
- High-resolution headshots with matching names.
- Logo pack in SVG and PNG, light and dark.
- Product screenshots with descriptive filenames.
- Key metrics with a source and a date.
- A named press contact with a monitored address.
- Recent coverage links and a downloadable release archive.
Frequently asked
Let the engine run this for you
Paste your URL and PRMagi crawls your site, scores 24 angles, drafts the release and the pitches, and queues a daily schedule that waits for your approval.
Run the free audit